Shropshire town invited to wake up and smell the Very Strong Coffee
It’s a fact that our bodies struggle to adjust when the clocks change – but residents in a Shropshire market town will be getting an extra helping hand next week.
A Bridgnorth-based business will be handing out free cups of steaming coffee from 8am on Monday morning (October 29) to kick-start the week for its home town residents.
The High Street handout will mark the official launch of Bridgnorth’s own coffee brew Very Strong Coffee, which has twice the caffeine of regular coffee blends to give its drinkers an extra pep in their step.
The launch will also include a video that has been shot around the market town, showcasing some of its best-loved landmarks.
Owned by Bridgnorth businessmen, Simon Lucas and James Hilton, Very Strong Coffee is brewed from 100 per cent robusta coffee beans which have a naturally-high caffeine content. The beans are roasted for longer than normal, giving a much darker, stronger coffee. Simon said the official end of British Summer Time seemed the perfect time to give Bridgnorth residents a caffeine pick-me-up. “Everyone struggles when the clocks change, so we thought giving people a cup of Very Strong Coffee would put a spring back in their step. It always helps us through the day,” he said.
Simon and James met while working for Virgin Lightships, an airship advertising operation, travelling all over the world.
"I was ground crew and James was crew chief," explains Simon. "We had great fun as it seemed like the golden age for airships. One of my favourite places was probably Brazil but we also did a lot of work in Europe. It's a fairly nomadic lifestyle so definitely one for when you're young!"
All Very Strong Coffee's robusta comes from Vietnam, where most of the world's robusta is farmed.
Said Simon: "We have worked with the same supplier for a couple of years and we know that our business is having an impact on the co-operative of people who work there. Naturally we want to do everything we can to support them properly, including paying a fair price."
Once the beans are back in the UK, they're roasted and then packed ready for sale in Bridgnorth.
"We roast our coffee for a little bit longer than most. It's more finely ground so it has a larger surface area when the hot water hits it.
"I'd much rather have one cup of our coffee than three or four weak ones. It's definitely one to get you going first thing!"
Very Strong Coffee will be handed out on the High Street between 8am – 10am on Monday October 29.
For more information, visit www.verystrongcoffee.com